Anti Counterfeiting Packaging Market Global Industry Trends, Sales Revenue, Industry Growth, Development Status, Top Leaders, Future Plans and Opportunity Assessment 2026
The global anti counterfeiting techniques market size is projected to reach USD 189.9 billion by
2026, exhibiting a CAGR of 7.8% during the forecast period. Rising menace of
flagrant counterfeiting on e-commerce platforms is likely to emerge as the
central growth driver for this market, according to the new Fortune Business
Insights™ report, titled “Anti-Counterfeiting Packaging Market Size,
Share & Industry Analysis, By Technology (RFID, Holograms, Barcode, and
Others), By End-Use (Food & Beverages, Healthcare & Pharmaceutical,
Industrial & Automotive, Consumer Electronics, and Others), and Regional
Forecast, 2019-2026”.
E-commerce platforms have become a
breeding ground for counterfeiters to sell fake products to unsuspecting
customers. A study conducted by a community media platform called Local Circles
found that approximately 20% of the products sold on e-commerce sites are
counterfeit. Widespread presence of such fake products across online
marketplaces poses a grave threat not just to the well-being of consumer, but
also to investments being made into these companies. In response, e-commerce
giants such as Amazon and Alibaba are implementing advanced anti-counterfeiting
measures to protect both consumers and investors, which are leading the
anti-counterfeiting packaging market trends.
The report on this market states
that the market value stood at USD 104.5 billion in 2018.
Besides this, the report shares the following information:
- Diligent segmentation of the market and careful study
of each segment;
- Detailed evaluation of the factors driving and
restraining the market;
- Comprehensive research into the regional and
competitive dynamics influencing the market; and
- Precise computation of market values and figures.
Worldwide COVID-19 Impact Analysis:
The emergence of COVID-19 has
brought the world to a standstill. We understand that this health crisis has
brought an unprecedented impact on businesses across industries. However, this
too shall pass. Rising support from governments and several companies can help
in the fight against this highly contagious disease. Some industries are
struggling and some are thriving. Overall, almost every sector is anticipated
to be impacted by the pandemic.
We are making continuous efforts to
help your business sustain and grow during COVID-19 pandemics. Based on our
experience and expertise, we will offer you an impact analysis of coronavirus
outbreak across industries to help you prepare for the future.
List of Companies Covered in the
Report:
- MicroTag Temed Ltd.
- BrandWatch Technologies
- AlpVision
- SICPA HOLDING SA.
- Zebra Technologies Corporation
- CCL Industries Inc.
- Impinj, Inc.
- Authentix.
- Avery Dennison Corporation
- SML Group
- 3M Company
Market Driver
Concerted Efforts to Tackle
Counterfeiting to Boost the Market
Counterfeiting practices are running
rampant across all the major sectors and industries around the world. These
practices have gained firm ground in critical sectors and have the potential to
cause serious, long-term damage to the health of consumers. For example, the
World Health Organization estimates that roughly 10% of the pharmaceutical
drugs and medicines sold in low- and middle-income countries are fake or
substandard. This, and many such findings, has spurred governments into action.
For instance, China came out with a law in early 2019 that holds sellers and
e-commerce platforms jointly accountable for counterfeit products sold on such
platforms. Many leading technology companies are also coming to the fore with
advanced solutions. For instance, IBM developed the Crypto Anchor Verifier, an
Artificial Intelligence- and blockchain-based counterfeit detector that runs on
a smartphone. These independent efforts have considerably augmented the
potential of this market.
Regional Analysis
North America to Hold Commanding
Lead; Asia-Pacific to Showcase Remarkable Growth
With a market size of USD 37.28
billion in 2018, North America is slated to dominate the anti-counterfeiting
packaging market share during the forecast period owing to extensive
utilization of superior anti-counterfeiting packaging solutions. This is
further propelled by the surging demand for packaged food and beverage products
in the region, which is boding well for the market.
Asia-Pacific is expected to present
plenty of lucrative opportunities on account of rapid economic growth in India
and China. Moreover, private players and the government in China are focused on
effectively tackling the high rate of counterfeiting in the country through
policy and technology, thereby fueling this market. In Europe, stable demand
for consumer electronics will mainly drive the growth of the market.
Competitive Landscape
Launch of Novel Solutions to Animate
Competitive Fervor among Players
Incorporation of advanced,
intelligent technologies in the e-commerce industry has paved the way for key
players in this market to innovate and come out with next-gen solutions, as per
the anti-counterfeiting packaging market report. As a result, some of the top
companies are focusing on launching new products to entrench their market
position, while some are acquiring businesses to expand their portfolio.
Industry Developments:
- March 2020: The
US-based RFID provider SML RFID introduced the RFID FactoryCare™ with the
aim to smoothen the supply chain in fashion retailing by enabling
manufacturers efficiently manage RFID-tagged products. Furthermore, the
product will enhance item visibility all through the supply chain process
and ensure foolproof delivery.
- March 2020: Avery
Dennison Corporation, the US-based adhesive manufacturer, announced the
successful acquisition of the transponder business arm of Smartrac, a
leading developer and manufacturer of RFID inlays based in Netherlands.
The deal was sealed at an estimated value of €225 million.
Browse In-depth Summary of This
Research Insights:
https://www.fortunebusinessinsights.com/anti-counterfeiting-packaging-market-102692
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